Read more about how Quiamco became a millionaire from designing Snapchat AR lenses for brands. Since then, Quiamco has created Snapchat AR lenses for brands like Hulu, Marriott, Ulta, and her former employer, Verizon, and carved out a lucrative business along the way. She soon began publishing several branded stories a month before striking gold in late 2017, when Snapchat announced Lens Studio, which lets Snapchat creators develop AR lenses for free. It now pays millions of dollars per year, down from millions per week in June 2021 and $1 million per day in November 2020, a company spokesperson told Insider in October.Īnother way to make a living off Snapchat is by designing augmented reality lenses.Ĭyrene Quiamco is a former Verizon web designer who joined Snapchat in January 2014. The money Snapchat is paying out has, however, dwindled. Read more about the strategies 4 Snapchat influencers used to earn over $1 million. And some of them earned millions.Ĭontent creator Katie Feeney has earned well over $1 million posting videos to Spotlight that were a mix of repurposed TikToks and funny, new clips.īut she's not the only Snapchat millionaire. Snap paid 12,000 creators more than $250 million in 2021 as part of its Snapchat Spotlight programs, the company said.
The company pays on a curve, factoring in various engagement metrics, including the total number of unique video views and "favorites," as well as the number of daily users who view a Snap. Since launching its TikTok competitor Spotlight in November 2020, Snap has financially incentivized creators to post short-form videos to the app feature. There are several ways Snapchat creators are making money.
While Snapchat is largely known for its ephemeral messaging, the platform is also a bonafide moneymaker for some savvy creators who have learned how to take advantage of it.
Here's how creators make money on Snapchat and manage their schedules.Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses.Snapchat is a moneymaker for some creators who know how take advantage of the platform.
0 kommentar(er)
